Designing for exclusive luxury brands such as Turks Select Cigars can be a challenge but one we took on with zest! Hanging out with beautiful people on tropical beaches while smoking handcrafted cigars was extremely tough work but we persevered and got the job done! Ah, yes it was truly a challenging project.
If you’re familiar with the Turks and Caicos you know the island caters to the rich and famous and their lifestyles. Appealing to the luxury audience requires a strong creative and marketing approach to grab their attention. The Turks Select brand launch was extremely successful and continues to penetrate new markets and grow.
From branding their new label designs, marketing materials, website (launching soon) and product photography this project was ‘pure self indulgence’.