Pizza Delight is a homegrown success story started right here in our very own province. With well over 100 restaurants and locations throughout Canada, we were thrilled to be a part of their maiden launch into social media. As part of this campaign we crafted a Pizza Delight and Pepsi co-branded microsite and facebook landing page.
Pizza Delight not only wanted to engage their enthusiastic clients on facebook, but they also wanted to do good by the communities that support them by giving back. MyPizzaDelight.ca and facebook.com/mypizzadelight were born. Through the launch of these online communities, Pizza Delight donated $5000 to one of ten charities throughout Atlantic Canada. Their fans were engaged to choose which charity would win by voting daily for the charity they saw as most deserving. A most generous and engaged effort. Chalk another one up to success.