The Daily Juice
OrangeSprocket, Monday, September, 06, 2010Trust Agents: Using the Web to Build Influence, Improve Reputation and Earn Trust
I'd like to share with you my impressions of "Trust Agents: Using the Web to Build Influence, Improve Reputation and Earn Trust" by Chris Brogan and Julien Smith. And I'd like to do so by attempting to demonstrate some of the key concepts of the book using this review as the vehicle. I'm hoping this approach will encourage you to trust my review and find it helpful. Are you willing to come along for the ride? Great! Here we go:
A field of dreams. How Sweet. Wake The Frack Up!
Most of us have seen or heard about the Kevin Costner film “A Field of Dreams”. You know the one about the guy who builds a baseball field in the middle of nowhere USA? Doesn’t ring a bell? How about the famous line, “build it and they will come”? Feeling me now?
Using Social Media to Become an Authority in Your Industry
These days it’s near impossible to ignore the power that is social media, audience engagement and the effects of a strong online presence. A company, person or organization that chooses to dive head first into these channels with an honest and consistent effort can truly level the playing field and become a force to recon with in today’s global marketplace.
Why Good Logo Design Isn’t Cheap
Ask any graphic designer and they’ll tell you designing a logo is difficult work. It’s almost as difficult as convincing someone it’s worth the price they’re paying. Many people don’t realize the effort that goes into designing an effective logo. They normally only see the finished product. Easy smeazy they think. That’s what I said when I thought I could do carpentry, but that’s another story altogether.
Website Development “En Masse”
At OrangeSprocket we like to think we excel when it comes to web design. But the geek in us also loves it when a well executed web design comes together with some hard-core web development and solid coding. Whether we’re creating a one-off landing page, a 50 page web site or a custom web-application we take the same steps to achieve results that are clean both inside and out.
Operation Orange. A Purple Cow Moment.
A while back we decided not participate in RFP’s unless it was a project or a client we really wanted to work with. We made this decision because RFP’s are a helluva lot of work and most often your time, energy and resources are better-spent targeting clients and projects directly.