WorkSafe NB

WorkSafeNB is a Crown corporation overseeing New Brunswick Occupational Health and Safety and Workers’ Compensation. Having recently embarked upon a safety awareness video campaign WorkSafeNB found themselves in need of a print campaign to support their broadcast efforts. OrangeSprocket to the rescue!

Health and Safety is a critical component of WorkSafeNB’s mandate. In past year’s they have found campaign’s focusing on this market to be overly jolting portraying realistic accidents in a vivid and mature manner. Wanting to break from this shock treatment OrangeSprocket was charged with creating a new print campaign which brought the message across in more a appealing yet affective manner.

Leveraging memories of years gone by and unsafe practices on job sites in the earlier part of the century OrangeSprocket created a memorable and effective print campaign to help communicate the intended message of WorkSafeNB.