Atlantic FOGG

Our relationship with FOGG started out in bizarre sort of way. Like many of our relationships we were introduced to FOGG through a previous client. Our first experience with them came as a surprise as we were meeting with their parent company Kinek known for it’s IT and technology related innovations. We were under the impression the project would be for them. We were taken off guard when our soon to be new client started talking about sh%t (literally). When the folks you’re meeting with plunk a solid brick of sh%t on the table during a meeting you know you’re not in Kansas anymore Toto!

Here’s the challenge; FOGG stands for Fats, Oils, Grease and Grit. How do you create a totally new brand experience based upon the premise of gooey and gross topics like grease and fat? Surprisingly the idea wasn’t as difficult to come up with as we initially thought. Getting to know the team at FOGG was very helpful. We found out early in the game that not only were these guys great fun to be around (there were a lot of potty jokes) but they were also doing some very innovative and commendable things with their product and service.

 

Knowing we could push the envelope with these guys and they would embrace the opportunity to stand out we came up with a brand experience that did just that. Here was a new brand that would surely garner loads of attention from their police badge likebusiness cards to the greasy looking mob like illustrated characters.

We tell our clients it’s important to stand-out but the more you stand-out the better you need to be. These guys are amazing at what they do!